A Brampton-based company will produce near-odourless cannabis.
CannabCo Pharmaceutical Corp. has announced an agreement with an undisclosed technology provider to deploy an advanced cannabis technology for the production of near-odourless cannabis.
The company claims this is an industry first, and a product sorely needed in the marketplace. On receiving its licence from Health Canada, CannabCo will have exclusive rights to deploy the technology for use in its Canadian production, says a press release issued by the company.
Originally developed for the medical market and dubbed “PURECANN”, the technology was designed to eliminate much of the harshness of smoking cannabis by consumers without losing any of its properties.
“Cannabis by its nature when burnt, typically causes coughing and is very heavy when inhaled, which is especially true for new users,” said Mark Novak, CannabCo’s COO. “The technology when deployed eliminates much of the harshness of smoking cannabis in its dry form allowing the process of using cannabis far more tolerable while retaining the essential properties.”
The technology also virtually eliminates odour typically associated with cannabis, both when packaged and stored prior to use, also during the time it is smoked.
“When we saw the technology in action and the end result, we realised there were a number of potential markets associated with the use of PURECANN”, said President and CEO Mark Pellicane, “There are no third-party gadgets, or devices on the part of the user, the end result is pure cannabis that doesn’t smell.”
The company intends to utilise the technology to manufacture medical as well as recreational products.
“Imagine someone going outside for a break during the day, having their afternoon cannabis and coming back without any odour attached to their clothing or coat.” said Pellicane. “A woman can carry cannabis in her purse without having the odour concentrated or leaking out in her handbag. A number of users, and people that are around cannabis smokers, complain about the smell especially in enclosed areas, condos, and apartments, and this technology addresses those concerns.”
“In using this technology CannabCo will be able to produce a wide variety of products currently not in the marketplace, addressing a key market segment that currently does not exist,” said Novak.
Just what teens need…more ways to hide bad habits. I’d like to see this company using their profits towards substance use education and improving mental health treatment. Not just thinking about the ideal consumer.