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Tuesday July 15, 2025
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Vancouver’s North Shore Tourism Association launches ‘North Shore Like a Local’ pledge

Staff report
June 19, 2024 12:37pm

Vancouver’s North Shore Tourism Association (VNSTA) has announced the launch of the ‘North Shore Like a Local’ pledge, a new initiative designed to foster sustainable tourism and conscientious travel on the North Shore.

The launch event, held on the traditional and unceded territories of the Squamish and Tsleil-Waututh Nations, featured performances by the Eagle Song Dancers of the Squamish Nation. At an industry launch event, Jennifer Belak, Executive Director of the VNSTA, emphasized the program’s core mission: to transform visitors into conscious travellers who will respect and preserve the unique environment and culture of the North Shore.

“Today, as we stand amidst the serene beauty of the North Shore, we embark on a journey of sustainability and responsibility. Our new program, ‘North Shore Like a Local,’ is rooted in a profound respect for the traditional shared and unceded territories of the Squamish and Tsleil-Waututh Peoples. This initiative is not just a campaign; it is a commitment to cherish, protect, and enhance the natural and cultural richness of Vancouver’s North Shore,” said Jennifer Belak.

City of North Vancouver Mayor Linda Buchanan also spoke at the event, underscoring the importance of sustainable tourism in the local economy and in community health and well-being. “When we visit natural outdoor spaces, preservation and cleanliness is always top of mind. We must have the same mindset when we visit urban centres. Council is on a bold quest to make the City of North Vancouver ‘the Healthiest Small City in the World,’ and part and parcel to this vision is encouraging all people to take pride in our public realm, such as the Shipyards, by being responsible visitors. This new tourism pledge aligns perfectly by promoting sustainable practices that preserve the places we love while fostering economic growth,” said Mayor Buchanan.

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Councillor Lisa Muri from the District of North Vancouver, representing Mayor Mike Little, added her support, highlighting the community’s long-standing commitment to environmental protection. “As a 5th generation resident of North Vancouver, I have seen firsthand the beauty and fragility of our environment. The ‘North Shore Like a Local’ pledge is a vital step in ensuring that future generations can enjoy our parks, water, and backcountry.

Key Highlights from the Pledge:

Play Like a Local – Safety and Community: Visitors commit to safe practices in outdoor activities, ensuring their own safety and the well-being of the local community.

Learn Like a Local – Cultural Engagement: The pledge encourages visitors to learn about and respect Indigenous communities, support local businesses, and embrace the region’s cultural diversity.

Love It Like a Local – Respect for the Environment: Visitors pledge to leave no trace, recycle properly, and use public transportation to reduce their carbon footprint.

The program’s launch is supported by recent findings from the Destination British Columbia Resident Perception of BC’s Tourism Industry Survey, which revealed that 80% of BC residents value visitors’ contribution to their local economy, and 75% take pride in making visitors feel welcome. These statistics underscore the local community’s readiness to embrace and support sustainable tourism initiatives

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