A survey commissioned by ICBC has found an increase in self-reported phone use for drivers.
An Ipsos Reid survey conducted for ICBC in May this year found almost all drivers (93 per cent) believe texting while driving is risky, yet 40 per cent admit they still use their phone at least one out of every 10 trips.
More than one in every four fatal crashes on B.C. roads involve distracted driving, which is why police and ICBC continue to educate and enforce this dangerous driving behaviour that claims 76 lives each year.
This month, drivers will be hearing one message – leave your phone alone when you’re behind the wheel.
Police across B.C. are ramping up distracted driving enforcement during September, and community volunteers are setting up Cell Watch deployments to remind drivers to leave their phones alone.
The campaign also features radio ads, digital advertising and social media.
Distracted driving is the second leading contributing factor in traffic fatalities in B.C., behind speeding and ahead of impaired driving, and is the top contributing factor in police-reported injury crashes.