The Buy BC brand products will soon be available in Safeway stores in North Shore and around the province.
The brand gives over 20 B.C. food producers an opportunity to sell and promote their products to shoppers.
Safeway is the second major grocery store chain in the province to feature the Buy BC logo. Province says the Buy BC program makes it easier for people to identify B.C. food and seafood products.
Created in the 1990s, the program is popular with B.C. farmers, producers and consumers, and was revitalized last year. The Robson Safeway store in Vancouver will be the first store to showcase Buy BC followed by other stores in the province.
By the end of September 2019, Buy BC brand products will be on all Safeway stores in BC.
Customers will see Buy BC point-of-sale materials like banners, stickers and shelf displays set up in store to help identify food and beverage products made in B.C.
These products meet specific criteria regarding their connection to B.C. as the place of origin or manufacture of the products themselves or their ingredients.
To be considered for the logo, applicants must be a B.C. based:
- industry association, board, or council; agricultural fair and/or farmers market; agriculture, food and beverage, and/or seafood retailer, wholesaler or distributor; or other non-profit agriculture, food and beverage, and/or seafood organization; or
- primary agriculture and/or seafood producer or co-operative; or agriculture, food and beverage, and/or seafood processor.
Companies must also have a head office in B.C. or be entitled to do business in B.C. and sell or market one or more products grown or processed in B.C.